IMA Logo

IMA Logo

Brand identity and motion design for NYU IMA program.

Type
Motion Design
Brand Identity
Role
Designer
Timeline
01/2024 - 03/2024
Team
Moira Huang

The NYU Interactive Media Arts (IMA) department needed a refreshed visual identity that represented its core values of curiosity and passion.

IMA Logo Design

I designed a new logo and produced a 2D animation visually expressed these themes through a balanced use of color and motion.

IMA Animation Scene 1
IMA Animation Scene 2
IMA Animation Scene 3
IMA Animation Scene 4

AE Time!

IMA Animation 1 IMA Animation 2 IMA Animation 3
After Effects